Conventional Marketing vs Online Marketing

Ever since the first personal computers were released we have been witnessing very dramatic changes in many aspects of our  lives brought about by Internet Technologies (IT). Within this website we will focus our attention in one of those changes, which are considered to be one of the utmost importance in our day to day activities: Marketing.

Doing conventional business

As we all know, to get involved in conventional brick and mortar marketing requires a considerable investment. To begin with, you need a well located physical space where you can develop your business, most certainly including a warehouse or storing area . It can be your own or maybe you need to rent one, which either way means investing money.

Then you need to go through the process of adapting the place according to the requirements of the business you have in mind like painting, setting up shelves, electricity, telephone, some furniture, maybe one or several vehicles, a scale and fridges/freezers, storefront sign and logo plus advertising, among many other adaptations which all require more money to invest.

Most certainly you will need official permits from the authority to allow you to get into business, which vary depending on the type and niche of the business in mind. Paying for these permits requires investing more money as well.

You will also need to buy stock which may need a considerable amount of money to invest depending on the kind of goods you are thinking of selling and the amount of every good you require to have in stock.

Then there are security issues you have to deal with to prevent or decrease the possibility of several threats to occur like fire, flood, theft, earthquakes and so on. You will certainly face the need to get insurance to cover all of these possible threats which usually is an important expense.

Furthermore, depending on the size and complexity of the operations of your future business, you might also need to hire some employees either directly or through an employment company… or maybe you can do some outsourcing. But regardless of your hiring strategy you need even more investment associated with hiring. Not to mention the time consuming all these activities mean… and you have not even opened up your business yet.

Doing online business

On the other hand, with the ongoing advance of IT everybody has the opportunity to build an online business without having to go through the tedious process just described in the above paragraphs. All you need is either a laptop, desktop, tablet, or even a mobile phone plus internet access, preferably a fast broadband connection.

Of course you need all the know-how about doing internet business and you will also need to do some expenses which include paying your Internet Service Provider (ISP), buying one or several  domains for your website(s), learning how to build an attractive and user friendly site, hosting it, protecting it from hackers and so on. But all of these investments are very low as compared to starting a conventional business.

Besides all that, getting into online business is not so time consuming like brick and mortar business is since you can do it in your spare time at the beginning. Later on, once you get your website(s) up and running, indexed in the Search Engines like Google, Yahoo and Bing, getting enough traffic and sales you will most certainly give it more of your time because it is worth it.

Passive income

Another very important aspect of online marketing is that within time you can begin to get passive income even when you are not working on your website. Your website(s) is/are “open” to the public, that is, to the whole world 24/7/365. This alone is a huge difference with nearly any conventional brick and mortar business.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>